01 · Awards
Cycle Launch
Announcement of the cycle: The management announces the launch of the annual cycle and sets out the available sectors, classifications and categories, as well as the key dates and the conditions of participation. Publication of categories and criteria: The list of sectors and categories, the eligibility conditions and the general criteria are published before or at the same time as registration opens, allowing establishments to review them before applying.
02 · Awards
Registration and Eligibility Review
Opening of registration: Registration opens on the date set for the cycle, and establishments begin creating their accounts, submitting participation applications and selecting the appropriate classifications and categories. Registration period: The management determines the registration period for each cycle, and it may be extended where necessary by an official decision announced through the approved channels. Review of applications: The review of participation applications begins in order to verify the eligibility of establishments, the completeness of data and documents, and the correctness of the selected sectors and categories. Completion of missing requirements: Establishments with incomplete data or documents are notified and given a specified period to complete the requirements. Closing of registration: Once the set deadline has passed, registration is closed and no new applications are accepted, unless an extension of the registration period is officially announced. Approval of the list of participants: After the eligibility review is completed, the list of establishments qualified to proceed to the evaluation stage is approved.
03 · Awards
Evaluation Stage
Start of the evaluation stage: The evaluation process begins in accordance with the methodology and criteria specific to each sector and category. This stage includes the review of the files, evidence and information submitted by participants. Field evaluation: Field visits or mystery shopper assessments begin in the categories that require them. These may be carried out at different times and without prior notice, depending on the nature of the evaluation. Customer experience evaluation: Data relating to customer experience is collected and analysed using the tools approved for each category, including verified reviews, surveys or other measurement tools. Technical and specialist evaluation: Files are referred to the relevant evaluators and experts to carry out the technical evaluation in accordance with the approved criteria and weightings. Judging panel meetings: The judging panels meet to review the evaluation results and discuss cases that require further review or a specialist opinion. Closing of the evaluation stage: Once all elements of the evaluation have been completed, the score entry stage is closed and no new information is accepted from participants except at the official request of the management or the review committee.
04 · Awards
Audit and Approval of Results
Initial audit of results: The results are reviewed to ensure that all evaluations are complete, that scores and weightings have been calculated correctly, and that there are no errors or missing data. Handling of ties: The tie-breaking rules approved in advance are applied in cases where two or more participants achieve equal results. Final verification: Additional verification may be carried out on establishments shortlisted for the final rankings before the results are approved, including verification of continued eligibility and the accuracy of material information. Approval of results: The final results are submitted to the body or committee authorised to approve them officially. No result is considered final before the approval process has been completed. Notification of participants: Participants may be notified of their results or the status of their participation before the public announcement, in accordance with the policy approved for the cycle, subject to keeping the results confidential until the official announcement.
05 · Awards
Objections and Final List
Objection period: A specific period may be set aside for submitting objections in accordance with the approved objections policy. The start and end of the objection period are clearly specified. Review of objections: Accepted objections are reviewed, and any corrective action, recalculation or re-evaluation decided by the review committee is completed. Approval of the final list: After the objection period has ended and the review of objections has been completed, the final list of winners and rankings is approved.
06 · Awards
Announcement and Recognition
Preparation for the announcement: Work begins on preparing certificates, badges, trophies and media materials, and on preparing digital files for the winners. Awards ceremony: The results are officially announced and the winners are honoured at the annual ceremony or through any other official announcement mechanism approved by the management. Publication of results: The official results are published through the platform, the website and the approved media channels, specifying the name of the establishment, the category, the ranking and the year of the award. Activation of winner badges: Winning establishments are granted the right to use the official badge and the winner title according to their ranking and category. The validity period for using the title and badge, which is one year only, begins from the date the award is received.
07 · Awards
Reporting and Closing the Cycle
Issuing of reports: Reports may be issued to participants, or a general annual report on the cycle may be published containing indicators, results and general trends, without prejudice to the confidentiality of information. Closing of the cycle: After the announcement of results, the reports and the administrative procedures have been completed, the cycle is closed and its records are retained in accordance with the governance and data protection policies. Post-cycle review: The management reviews the performance of the cycle and examines feedback, objections and operational challenges with the aim of improving the criteria and procedures for the next cycle. Preparation for the next cycle: The sectors, categories, criteria, policies, fees and timeline are reviewed before the launch of the new annual cycle.
